In probably the most food-consciously satisfying news to come along since it was discovered that Bacos are 100 percent vegan, PETA2 (PETA’s tubular teen branch) announced last week it has named Chipotle as the Best Fast Food Chain.
Chipotle won the Libby Award (short for “liberation”) for its dedication to sustainable farm practices, commitment to serving only humanely raised meats, and extremely veg- and vegan-friendly menu. This is fantastic news because: A) Chipotle is unfailingly delicious and satisfying, so much so that I (and others) have been known to order two burritos at once with the intention of saving one for dinner, only to take both to the head in under an hour; and B) Our love of it is doubly justified when you can actually feel decent about the company and products you are supporting, with their damn ethics and everything. The PETA2 press release dropped some news about a new roasted vegetable, all-vegan burrito the company is testing out.
The restaurant also recently introduced a vegan “Garden Blend” burrito, which features vegan chicken, grains, and marinated vegetables and is available at select locations in New York City and Washington, D.C.
So, seeing as Inverted Soapbox has been dabbling in dairy reduction of late, we decided to do some reporting to find out where to find this neorrito. Answer, via Shannon Kyllo, Chipotle marketing consultant:
Currently, we are just testing Garden Blend at our DuPont Circle location in Washington D.C. and our Chelsea West location in New York. Those are the only two locations we are testing this in right now, but we hope all goes well so we may offer it in all of our restaurants.
Say it with me now: NEW CHIPOTLE BURRITO. Remember in The Wizard where they unveil A NEW GAME!! and it’s Super Mario 3? Excitement is parallel.
Which means I will be heading to Chelsea ASAPaliciously.
Side note: This blog’s Chipotle bias is directly related to attendance at the University of Maryland, where, not even exaggerating, probably 75-85 percent of the student
population cycled through the College Park Chipotle every week. It was, for a good while, the No. 1 grossing Chipotle in the world, finally dethroned only when they opened 75 other locations in a few mile radius to sate the demand. As epically busy as the line was (usually reaching the door at all times), the restaurant was a Fordian model of high-octane efficiency on behalf of both staff and customers, only occasionally disturbed by the unseasoned newb staring too long at the menu or reaching their grubby hand over the glass shield to point at the beans, for which they were made into a public object of derision and scorn and nearly booed out of the restaurant by the armistice alliance of hungry sorority girls, college journalists and basketball players waiting behind them.
And in the same round of Libby Awards, PETA2 named VegTerps, UMD’s animal rights and veg organization, as the Best Student Group. Coincidence? Probably. But It’s a good opportunity to say GO TERPS anyway.