Tag Archives: cheap beer

Web clip: And the blue ribbon goes to… the search for post-PBR cheap beer

This is probably the most time I’ve spent researching and writing anything since looking at residency records for Carmen Tevis Mullen whoa those many years ago. But at least I only had to deal with irate bowels this time; not irate judges (via Brokelyn):

Picture 36One of the benefits of brokedom in BK is that we have intimate knowledge of the taste and texture of Pabst Blue Ribbon, that ubiquitous lager of dubious award-winning credentials. It is the default option at many a bar due to its bottomed-out price, and its inescapable association with those lovable, huggable hipsters (because who doesn’t want to be lumped in with this guy?).

But we know you want more out of the world than just one can. And so it’s time to break free from those blue ribbons and embrace a post PBR-era. And there are plenty of other low-cost options.

This we determined by slogging through them, one by one.  With low budgets and thirsty gullets, we set out to answer the question: when it comes to the bottom-of-the-cost-ladder beers out there, which ones are the best?

our field of competitors

our field of competitors

Our approach was academic—we collected a representative sample of 13 of the cheapest brews (we’re saving malt liquor for a future panel) available in Brooklyn and put them before a panel of eight diverse, educated (and mostly financially challenged) beer drinkers to blind taste test our way through this watery, gassy, mess. All beer prices are from the Thrifty Beverage Center at 990 McDonald Ave., unless otherwise indicated.


Our eight-member panel consisted of a beer industry expert (Ryan Clement, who manages the beer section at Trader Joe’s Brooklyn), a home brewer, a budget conscious journalist (holla!), several beer enthusiasts, a guy who only had his first beer a year ago and one person representing the very important “female” demographic. We ranked each beer on a 10-point scale in terms of taste, appearance, overall quality and drinkability, a word we’re pretty sure was made up for Bud Light ads. We’ve also standardized the per-ounce price for ease of comparison.