…The Brokelyn Beer Book, but it sold out like air-condition spewing Springsteen tickets on a sticky hot August Asbury Park night (sorry, visions of summer and all).
This also represents, to my knowledge, the First Time in the History of Time That the Internet Made Money (in my world experience, at least).
More on what it was after the jump:
Your dilemmas: You have a craft-ale palate and a PBR budget. And you want to try some new places, maybe even outside your neighborhood. But where to go?
Our solution: The Brokelyn Beer Book!
Yes, readers, your fellow lushes at Brokelyn—and the insane design talents at The Heads of State—have joined forces on The Brokelyn Beer Book, a passport to our favorite bars and beer-centric eateries that gives you a chance to try a whole bunch of new places (or revisit old favorites) for a teensy fraction of what it would cost you without our generous financial-aid package.
Quite simply, The Brokelyn Beer Book is a coupon book good for 25 beers—pints, bottles, microwbrews and craft ales—at 25 of the borough’s best brew pubs, taverns, beer-loving restaurants, dive bars and even a bowling alley.
There’s a ground-up feel to this that I like to think is similar to when Publick Occurences sold its first ad (BF to ad rep: “You call that cobbler twice a day and offer half-page, full-color display until we lock that them into a four-week run! Also, ye Olde Wings of Wild Eatery has inquired about our standards related to defrocked mistresses of ample proportions hawking salted meats to young lads on tomorrow’s Domestick page…”).
But just as things seemed hopeful for this small corner of online media, there’s this:
The study, released Wednesday by the Pew Internet & American Life Project, found that 14 percent of Internet youths, ages 12 to 17, now say they blog, compared with just over a quarter who did so in 2006. And only about half in that age group say they comment on friends’ blogs, down from three-quarters who did so four years ago.
Pew found a similar drop in blogging among 18- to 29-year-olds.
Overall, Pew estimates that roughly one in 10 online adults maintain a blog — a number that has remained consistent since 2005, when blogs became a more mainstream activity. In the U.S., that would mean there are more than 30 million adults who blog.
Full AP story [via FuckedinParkSlope]
America, WHERE ARE YOUR EYEBALLS GOING? After the character limits of twitter become too long-winded for upcoming generations, welcome to Tinter, the micro-hue blogging software that limits your expressions to one of the colors of the accepted spectrum. I only have one thing to say about that, and it’s:
Re: “the first time in the history of time that the internet made money.” This statement is easily challenged, for about a million reasons, but I’ll stick to the most important one: Brokelyn Beer Book is a print book. A brilliant one, thanks in large part to one Tim Donnelly, but nevertheless….
I was referring of course to my personal experience of the internet, which has never paid me more than the $30 I got from selling Batman collector toys on ebay. But I do love the contrast that all the popular blog-to-book deals only make money once they get into the analog book publishing market.
“sold it’s first ad”
I call editing foul.
thank you Chris, pro bono Inverted Soapbox copy editor
wait, which Giant is this?
the other one