Clips: Ramp up your customer surveying

Two-clip whammy!

How to comply with the Americans with Disabilities Act

(Inc magazine, 8/5) Jim Langevin has been a quadriplegic since a shooting accident when he was a teenager. On July 26, Langevin, a U.S. representative from Rhode Island and the first quadriplegic elected to the House, rose to the speaker’s podium in the House of Representatives with the help of a newly installed mechanical lift system.

Langevin was there to honor, and demonstrate the use of, the Americans with Disabilities Act. The paralyzed congressman was asked to be the first wheelchair user to preside over the chamber in celebration of the 20th anniversary of the law that prohibited discrimination against people with disabilities.

READ THE REST because you can.

How to write the customer survey

(Inc magazine, 8/5) What’s the best way to find out what people think of your business and where they think you need to improve? Just ask them, Sherlock.

Regularly surveying your customers can provide a direct insight into how happy your products and services make your customers, what deficiencies hurt your bottom line, and on what kind of new product development you should focus your efforts. Professional surveyors talk a lot about the concept of “fit:” Is your business meshing with your desired audience? If not, you might as well be throwing out money.

“Quality is in the end much more important than price in terms of determining overall satisfaction,” says David VanAmburg, director of the American Customer Satisfaction Index.

How would you rank your desire to READ THE REST? Chose one: Satisfied, very satisfied, super satisfied, terribly disappointed?

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One response to “Clips: Ramp up your customer surveying

  1. As an illiterate American, I find this article discriminates against me.

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