A simple idea of how Netflix could regain popular imagination: the shuffle button. This would bring the passive laziness that is so often associated with television watching into the on-demand world. Because staring at a screen with thousands of options of what to watch at any given time is too much pressure. You lose that willful ignorance of turning on the TV and being subjected to whatever the television gods dished out.
This could take shape in one of two forms: 1) a shuffle through a specific series, such as Arrested Development or Doctor Who or Saved By The Bell, where watching a specific episode isn’t as crucial as it is to just watch any of it, whatever’s on; or 2) a shuffle through an entire ream of pre-selected shows (or all the shows on Netflix — go crazy, it’s the 90s!). Then instead of gazing dumb struck at the options before you, the shuffle button does the thinking for you, leaving you with a comforting bath of television reruns.
This is how you recover from your public relations disaster. But don’t take my word for it.