and to think there was a day when I was skeptical about buying a Groupon:
$2.72 (plus Groupon) for Spunto pizza, organic crust, added mushrooms and two glasses of wine. Not bat ‘tall. And this on the day the deal for Google to buy Groupon for $6 billion seemed imminent.
ScoutMob, Groupon, Daily Deals and the becoming the way of the future for brokesters and deal-mongerers. Is it “retail hacking,” as Wired called it, or are we the consumers — as Max of Inc. magazine put it — being “hacked” by retailers into spending money on stuff we wouldn’t normally buy?
Hey there Soapbox, whatchu been up to lately instead of posting here?
Oh you know, just the usually completely congruous slate of freelancing,
Consult The Experts: Gator Aid
So you’re in town from Ohio, quietly enjoying your week on the beach and devouring page after page of “The Girl with the Dragon Tattoo,” when you glance up to see a GIANT GATOR emerging from the ocean. This, most likely, was not in the brochure. Luckily, Clemson associate professor Richard Blob can help.
Q. Do you think a reality show about alligator wranglers would be a hit?
A. You see some of these videos where people are sticking their head and their arms in there. It’s like, “C’mon! No!” I would not advocate a reality show about alligator wranglers. That’s something that should not be encouraged in any way. Maybe like one episode of “Dirty Jobs” might be enough.
READ THE REST BEFORE YOU ARE EATEN TO DEATH
And business trends…:
How to Master Multiple Brand Management (Inc, 10/25)
How to Build a Board of Directors (Inc, 10/20)
How to Open a Business in Miami (Inc, 10/10)
And, uh, free beer…:
What bars do you want… in the Brokelyn Beer Book 2.0!?
, 10/26) How do we know Brooklyn loves beer? It’s not from digging through your trash, collecting cans (which… we’ll tell you about soon). It’s because when we unveiled the Brokelyn Beer Book back in February, the colorful coupon packets for 25 beers at 25 Brooklyn bars (for $25) sold out in a matter of hours. For those who swooped-in early, it’s been six months of beers on the book. For those who missed out, it’s been one long wait for this moment: the announcement of the second Brokelyn Beer Book! This time, as we prepare this next awesome deal for you, we’re doing it a little differently. We’re bowing to the democratizing power of beer, ignorant of economic and editorial status, and asking: What bars do you want?
And, you know, just running for a state assembly seat in California…: (Monrovia Patch) Tim Donnelly, Republican candidate for California’s 59th State Assembly District, which includes Sierra Madre, spoke Wednesday at a Tea Party rally in Barstow ahead of the Nov. 2 election in which he hopes to best Democratic challenger and former Los Angeles County Deputy Sheriff Darcel Woods. Donnelley is also facing Tony Tyler, small business owner and candidate for the Libertarian Party as well as Robert Gosney of the American Independent Party.
Wait, that last one wasn’t me! But this guy has been wreaking havoc on my google news alert of late. If he wins, I expect even more confused emails than usual.
How to Start a Customer Rewards Program (Inc., 8/17)
Giving something back to your best customers has become a competitive necessity in certain industries. Here’s how to keep your best buyers loyal.
I’ll throttle back the posting of these since they’re coming quite frequently, but for now….
How to Manage Your Online Advertising (Inc., 8/12)
How to Get Feedback from Employees (Inc., 8/10, pictured right)
Jake Owen: Country Music’s Cinderella Story (The Guide, 7/14)
How to comply with the Americans with Disabilities Act
(Inc magazine, 8/5) Jim Langevin has been a quadriplegic since a shooting accident when he was a teenager. On July 26, Langevin, a U.S. representative from Rhode Island and the first quadriplegic elected to the House, rose to the speaker’s podium in the House of Representatives with the help of a newly installed mechanical lift system.
Langevin was there to honor, and demonstrate the use of, the Americans with Disabilities Act. The paralyzed congressman was asked to be the first wheelchair user to preside over the chamber in celebration of the 20th anniversary of the law that prohibited discrimination against people with disabilities.
READ THE REST because you can.
How to Create a Leadership Development Program
(via Inc. magazine, 7/26) What kind of magic does the Walt Disney Companyuse to keep its large and sprawling staff of smiley, friendly, and competent workers all on the same page … and keep them all smiling?
Contrary to popular belief, it’s not the pixie dust. What’s actually responsible is a robust and internationally recognized leadership program that aims to carry on the virtues first established by Walt and Roy Disney 80 years ago.
“Our guests are more likely to return based on our interactions with cast members who are more prepared, more willing, if they have great leadership that supports them,” says Bruce Jones, the programming coordinator for the Disney Institute, which started as in-house training for Disney company staff and has expanded to offer training and development for outside organizations.
In other words, Disney learned quickly that internal leadership development was crucial to success.
What kind of leadership program is right for your business? Experts say internal development is often something that gets axed as businesses look for ways to save money. But they say overlooking the value of cultivating your own in-house talent can be a fatal mistake. Leadership programs help ease the chain of succession, make employees feel more connected to the business, and can transfer good ideas from one section of your company to the whole organization.
READ THE REST, but do it on your own accord as a leader not a follower
How to Start a Business in Atlanta
Despite its laid-back vibe, Atlanta is considered a rising star of the business world. Here’s how to navigate its challenges.
Inc. Magazine, 7/16/10:
Octane, Atlanta’s popular and trendy independent coffee shop, has a growing reputation as a piazza of caffeinated creative minds and a haven for innovators. Sometimes customers treat owner Tony Riffel like a business consultant, seeking his suggestions for a graphic designer or other skilled craftsperson.
“I can just look around the room and point out three or four people,” Riffel said. “Atlanta’s kind of like a big small town. You run into people you know all the time. It doesn’t feel nearly as big as it actually is.”
Atlanta is one of the fastest growing cities in the South, and for much of the last decade was the fastest growing metropolitan area in the whole country as its population sprouted 20 percent between 2000 and 2006. It stands out from neighboring states as a technology hub full of university and private-sector incubators, along with a strong civic pride in the city that’s become the face of the New South.
Business owners and experts tick off the reasons they consider the city a rising star in the business world: the climate, the accessibility to the world’s busiest airport and fewer regulatory restrictions than other places such as New York or California.
But it’s not without its share of challenges. The sprawling metro area and lack of public transit can make traffic a crippling factor. The city has been forced to recreate the urban feel in digital spaces and hubs like Riffel’s coffee shop.
Atlantans frequently use the phrase “bootstrapping” to talk about self-reliance, but only because they’ve become used to a dearth of outside investment. While local restaurant and arts scenes are booming, several high-profile technology companies have picked up and left town for what they consider more nurturing environments on the West Coast or elsewhere.
For those who like Atlanta’s lower level of intensity compared to other cities, the future, they say, is promising enough to make the nickname “Hotlanta” apply to more than just the weather.
READ THE REST, FOR YOUR HEALTH!